With a history that spans over a century, Nissan is one of the most storied and influential automakers in the world. The company's roots trace back to 1911, when Masujiro Hashimoto established the Kwaishinsha Motor Car Works in Japan. This small auto repair and manufacturing business planted the seed that would grow into the Nissan brand we know today.

In 1933, Nissan Motor Co., Ltd. was officially incorporated. From those humble beginnings, Nissan embarked on a journey to become a major force in the global automotive industry. Over the following decades, Nissan would expand to markets around the world, building a reputation for innovation, reliability, and value.
Bringing Datsun to America
One of the most significant milestones in Nissan's history was the company's entry into the United States market. In 1958, Nissan made its American debut under the Datsun brand name. Datsun quickly earned a loyal following among U.S. car buyers who appreciated the brand's blend of quality, dependability, and affordability.
As Nissan's presence grew across the country, the brand developed a strong reputation in midwest cities like Cincinnati. Drivers from Cincinnati to Dayton came to know Nissan as a top choice for value-packed, reliable vehicles.
A History of Innovation
Throughout its storied history, Nissan has demonstrated a consistent commitment to advancing automotive engineering and design. The company has been responsible for pioneering a wide range of industry-leading technologies over the years.
Some of Nissan's most groundbreaking innovations include:
- Introducing the Datsun 510 in the 1970s, which became an iconic performance sedan
- Launching the Nissan LEAF, the first mass-market all-electric vehicle
- Developing the Nissan GT-R, a legendary supercar with all-wheel drive and a twin-turbo V6
Car enthusiasts in areas like Mason have long been drawn to Nissan's cutting-edge technologies and performance. Nissan continues to push the boundaries of what's possible and shape the future of the automotive industry.
Award-Winning Vehicle Lineup
Over the decades, Nissan has crafted an impressive lineup of vehicles to meet the diverse needs of drivers. From efficient commuter cars to family-friendly SUVs to rugged trucks, Nissan offers something for everyone.
Some of Nissan's most popular and acclaimed models include:
- The Nissan Altima, a stylish and well-equipped midsize sedan
- The Nissan Rogue, a versatile compact crossover that's ideal for families
- The Nissan Frontier, a dependable midsize pickup truck ready for work and adventure
Nissan's commitment to building high-quality vehicles has earned the brand a loyal customer base, especially in areas like Lebanon. Nissan's outstanding reputation gives drivers peace of mind on the road.
Discover Nissan's Legacy at Jeff Wyler Kings Nissan
With over a century of automotive excellence, Nissan has built a legacy of innovation, reliability, and value. From the brand's humble beginnings in Japan to its position as a global leader, Nissan continues to push the industry forward.
Drivers in the Cincinnati area can experience the best of Nissan at Jeff Wyler Kings Nissan. Located in Cincinnati, this authorized Nissan dealer offers an exceptional selection of new and Certified Pre-Owned Nissan vehicles, along with expert service and financing.
Visit Jeff Wyler Kings Nissan today to test drive your favorite Nissan model and discover what makes this brand a true automotive icon. The knowledgeable and friendly staff are standing by to help you find the ideal Nissan to fit your needs and budget. Feel free to contact us or take the short drive from Lebanon, Loveland, or beyond to our Cincinnati dealership today. Experience Nissan's rich history and exciting future at Jeff Wyler Kings Nissan.